This is another Paul Getter post on leadership by good example. ie Ray Kroc promoting one of the values of McDonald of Cleanliness by picking up trash. Another example is that all crew must learn how to clean the toilet. A clean toilet is a trademark for travelers across USA for McDonald.
The same urban legend goes for Tan Cak Tion of Jollibee.
What are the acts of leadership have you accomplished to promote values and culture of the company